The V-Label is well-known and trustworthy
The V-Label, which is controlled by Swissveg in Switzerland, is very well-known among vegetarians with 81% and extremly well-known among vegans with 97%. More than 80% the of respondents trust the label. Only 3% state that they do not trust the label at all. The V-Label is known by half of the total population making it the most popular among the labels for vegan or vegetarian products. In comparison, only 15% of respondents knew the vegan flower. Even among vegans only 80% and among vegetarians 34% knew it.
Customer demand - over a quarter want more vegetarian products
The demand for more veg. products, although the selection of products has already increased considerably in the recent years, is unbroken. 28% of the interviewees want a wider range of vegetarian products and 14% want more vegan products. Apparently also some meat eaters ask for a bigger selection of vegetarian products. 90% of the respondents buy the veg. food in the supermarket, followed by 67% who shop in specialized stores (multiple answers possible).